TUCSON, Ariz. – On the eve of the Arizona Football Spring Game Presented by DentalPros, Arizona Athletics announced the 2019 football marketing campaign, 'Back the A.'
 
'Back the A' is a call to Wildcat fans for support of team through a variety of actions, including buying tickets, providing an energizing atmosphere at Arizona Stadium and wearing the colors on Fridays and Saturdays. It is a rally cry for the community to grow upon something for which it is already well-known for: providing unconditional support and love for the University of Arizona and the Wildcats. The Back the A story is featured prominently on Arizona football's ticket info landing page, ArizonaWildcats.com/fb.
 
"A Saturday at Arizona Stadium is an opportunity for us to connect with fans, showcase our campus and engage our surrounding communities," Director of Athletics Dave Heeke said. "The 'Back the A' campaign is an extension of that opportunity and a call for our fans to find their own unique ways to 'Back the A' and support the football team, our athletic department and our University as a whole. We will continue to enhance our game day experiences for fans this season, and we look forward to seeing a full Arizona Stadium while we collectively celebrate traditions, create lasting memories and cheer the Wildcats to victory."

"The support of our fans makes Arizona one of the best game day environments in the Pac-12," head coach Kevin Sumlin said.  "When we pull up to University Avenue and see Wildcat Country fill the Mall from Campbell to Old Main and feel that energy move into Arizona Stadium, it gives us our own added boost of energy and confidence.  It also reminds us that we are playing for something bigger than ourselves: our University, our community, and everyone involved in what makes Arizona so unique. We know that without the passion and support of our fans we aren't able to accomplish the things we want to achieve, and are extremely grateful for it."

Schedule posters for the 2019 season featuring the 'Back the A' theme will be available at the Arizona Football Spring Game Presented by Dental Pros. Starting Monday, April 15, posters will be available at the Jim Click Hall of Champions, the McKale Ticket Office and the A-Store at McKale. They will also be available for purchase online. In addition to the poster, the 'Back the A' theme will be featured prominently across all marketing collateral including, but not limited to digital and traditional advertising, social media and in-stadium branding.
 
Football season tickets and Wildcat Club membership (including men's basketball priority seating) renewals are approaching the May 1 deadline. New season tickets are also now available. Season ticket holders (new and renewed) who purchase by May 1 will receive one season ticket holder gift for each pair of tickets purchased. To renew or purchase your season tickets you visit ArizonaWildcats.com/fb or call 520-621-CATS (2287).