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Arizona Athletics Launches NIL Apparel Program With Fanatics

TUCSON, Ariz. – In a new agreement with Fanatics and OneTeam Partners, custom licensed Arizona Football merchandise will go on sale online with portions of sales going to student-athletes as a Name, Image and Likeness opportunity. Available exclusively online, the shirt and hooded sweatshirts with Wildcat student-athletes' last name and number on back are now on sale.

"Our athletics department continues to be at the forefront of the NIL space, and this partnership is the newest opportunity to support Arizona student-athletes," said Vice President and Director of Athletics Dave Heeke. "Our Arizona EDGE NIL program continues to grow the resources available to student-athletes to generate revenue from their Name, Image and Likeness as part of our Commitment to an Athlete's Total Success (C.A.T.S). Being an innovative leader in NIL is a foundational piece of our student-athlete experience that provides opportunities for student-athletes to become academic, athletic and life champions."

The new partnership with Fanatics for custom gear will grow with the addition of men's and women's basketball in the future as well as other programs later in the academic year. All student-athletes who participate in the program are eligible to receive compensation from the sales of items that include their names and numbers. Arizona Athletics is working with Fanatics to expand the program to include replica jerseys and uniforms as additional apparel options in the future as well.

Fanatics, the global leader in licensed sports merchandise, is the official ecommerce partner of the Wildcats. The company will utilize its comprehensive on-demand jersey customization platform to power this program and apply the same robust jersey manufacturing and distribution capabilities that have made it the leader in the space across all professional sports.

The sales of jerseys and uniforms as an NIL opportunity is the most recent initiative launched by Arizona Athletics to support its first-class student-athlete experience. The department announced its "5980 Academic Fund" this summer to provide additional academic awards up to $5,980 a year.
 
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