TUCSON, Ariz. — The University of Arizona Athletics Department has joined forces with Altius Sports Partners ("ASP") to tap into their expertise and appoint an Altius NIL General Manager, who will enhance the university's NIL program. This collaborative endeavor builds on the existing advisory partnership and seeks to strengthen the robust and sustainable infrastructure for NIL support services at the university, equipping Wildcat athletes with the essential resources to optimize their NIL opportunities in this ever-evolving landscape.
"Our Arizona EDGE program and extensive Name, Image and Likeness initiatives are key parts of our Wildcat Way student-athlete experience, and this enhancement of our partnership with Altius Sports Partners will ensure that we remained positioned at the leading edge of this emerging space," said Arizona Vice President and Director of Athletics Dave Heeke. "By adding a full-time NIL General Manager on campus, our athletics department will be able to provide additional NIL opportunities, education and information to all 500 Wildcat student-athletes as well as create a new connection point for businesses interested in supporting Arizona Athletics. We continue to bolster our NIL resources, which strengthens the experience of the outstanding young women and men who represent the University of Arizona as academic, athletic and life champions."
The ASP NIL General Manager, who will be recruited, trained, and overseen by ASP, will hold a pivotal role in supporting all facets of Arizona's NIL program. This role encompasses not only educating both internal and external stakeholders but also enriching the overall experience of Wildcat athletes. The GM will devise and coordinate a diverse array of programs and resources in close collaboration with the athletics department, thereby raising awareness of NIL initiatives within the broader Tucson community and Arizona Athletics fanbase.
"We are thrilled to continue working with the University of Arizona Athletics team and provide them with hands-on expertise to foster growth and success in their NIL program. Together, we are focused on ushering in a new era of opportunities for Wildcat athletes," said Carly Tower, Account Executive of ASP College at Altius Sports Partners.
For more details regarding the Arizona Athletics NIL General Manager position, please click
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Launched in July 2022, the ASP NIL GM Program centralizes NIL support services across various athletics departments, with Arizona being one of 16 schools participating in this initiative. This initiative includes both Power Five and non-Power Five institutions. ASP's dedicated on-campus staff offers tailored education and guidance on national NIL matters, equipping athletes with the essential tools, knowledge, and skills to make informed decisions and seize opportunities related to their name, image, and likeness. The commitment of ASP to advancing athlete NIL rights and their cooperative partnership with institutional counterparts underscores their invaluable contribution to the program's ongoing success. As the GM Program continues to expand, ASP will remain committed to providing advisory support and innovative guidance to all participating educational institutions.
About Altius Sports Partners
Since its inception in 2020, Altius Sports Partners ("ASP") has become a leading advisor to elite collegiate athletics programs. ASP provides comprehensive solutions to elevate industry standards and promote excellence through its network of more than 35 Division I athletics departments, including nearly half of the Power Five institutions. ASP's College Division offers strategic consulting services and an on-campus GM Program, featuring education, resources, and staffing for the evolving college sports landscape, including NIL. ASP has on-campus personnel at 16 institutions, and the GM Program, now including an Athlete Services Division, is considered the industry standard. ASP Academy ensures that athletes and stakeholders at all levels of collegiate athletics have access to expert NIL guidance. In addition to NIL, ASP offers guidance on various complex issues, including licensing, sponsorship, agent relations, employment, labor, collective bargaining, and Title IX. The ASP Brands Division facilitates collaboration between brands and athletes, executing national NIL campaigns.
ASP's reach extends through strategic partnerships with organizations like Women Leaders in Sports, the NFL, the NFL Players Association, the National Association of Basketball Coaches, and the NBC Sports Group. ASP's distinguished advisory board of notable figures in the sports industry including Jessica Mendoza, Kenneth Shropshire, Renie Anderson, Malcolm Turner, Jene Elzie, and Michael Lynch, along with ASP Chairman Oliver Luck, CEO and Founding Partner Casey Schwab, Founding Partner and Media Expert John Entz, and Educational Consultant and Legal Expert Gabe Feldman. To learn more, visit altiussportspartners.com.
