03/03/2025 | General
TUCSON, Ariz. – The University of Arizona and Nike have entered into a landmark agreement extension that will provide unprecedented benefits to Wildcat student-athletes, coaches, and fans. This contract, which will run from July 1, 2025, through June 30, 2033, cements Arizona's place among the nation's elite athletic programs while strengthening its brand, resources, and competitive edge.
The new deal significantly increases Arizona's annual Nike product allotment, ensuring that every Wildcat student-athlete has access to the most advanced footwear, apparel, and equipment in the industry. Under the terms of the extension, Arizona Athletics will have more flexibility in outfitting its teams and maximizing the impact of Nike's premier offerings.
Our long-term partnership with Nike has been mutually beneficial for decades and this contract extension further enhances the University's ability to support our student-athletes, coaches and staff and elevate the UA brand, said Arizona Vice President and Director of Athletics Desireé Reed-Francois. Today's announcement demonstrates a mutual commitment to excellence and would not have been possible without the hard work and dedication from our campus partners. This agreement positions Arizona Athletics among the nation's top programs, benefiting from robust corporate partnerships. We are grateful to Nike and its leadership team and we look forward to many more years of a wonderful partnership.
Additionally, the agreement provides Arizona Athletics with significant branding and marketing support, helping to showcase the Wildcats on a national and global stage. Through strategic collaborations, innovative product designs, and marketing campaigns, Arizona's identity will continue to grow as one of the nation's most recognizable brands.
Arizona Athletics was advised in the process by LEONA.
ABOUT NIKE, INC.
NIKE, Inc., headquartered in Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories.
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