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Success Wildcat Style
As a perennial top-ten finisher in the Sears Directors' Cup competition, the University of Arizona maintains what is widely considered to be one of the nation's elite athletics programs. Encompassing nineteen intercollegiate sports, the Wildcats have a proud history of success and achievement.
Spanning more than 100 years, Wildcat Athletics seem to keep getting better and better. Highlights of University of Arizona accomplishments during the 1990's include the following:
Football - Arizona won more games (71) than any other Pac-10 school other than Washington. Leading the way were the 1998 Wildcats who finished the season with a Holiday Bowl win over Nebraska and a subsequent number four national ranking, the highest final ranking of any Pac-10 team since 1991.
Men's Basketball - The Wildcats extended a streak of 16 consecutive NCAA tournament appearances and 13 straight twenty-win seasons. The decade included one NCAA National Championship in 1997, five Pac-10 champion crowns and the third highest winning percentage in the nation. Led by Head Coach Lute Olson, UA's basketball team is proudly perched as one of the nation's elite.
Women's Basketball - The Cats capped off the decade with four consecutive trips to the NCAA tournament. The success on the court was met with rabid support as the program shattered the school attendance record by drawing 5,272 fans to a single game. The Arizona women have become a force to be reckoned with in the Pac-10, as well as nationally.
Softball - Arizona's claim as a national powerhouse was backed by ten consecutive trips to the College Worlds Series and five national Championships during the decade.
Baseball - The Wildcats qualified for the post-season on three occasions in the decade, adding to their historical success on the diamond, which includes three national championships.
Business Philosophy
The University of Arizona knows that success cannot be limited to the playing field. We are looking for marketing partners who want to benefit from win-win solutions in a competitive marketplace. We do this by listening to your needs and responding with customized opportunities. Your business objectives become ours. The bottom line is that we seek to offer our partners unique opportunities in branding, exposure, entertainment and hospitality with one of the premier athletic programs in the country.
But don't just take our word for it. Listen to what some of our partners have to say:
"The high energy of Wildcat Athletics is the key to the vibrancy of the Tucson community. This platform has given Xerox the basis to develop a highly successful partnership enabling us to get our message across to the business community in Southern Arizona and creating exposure on a regional and national level. The UA sports marketing staff has worked together with us over the years to design and fine-tune specific marketing programs tailored to meet our needs. We are delighted and completely satisfied with our corporate partnership."
- Anil Agarwal, General Manager, Xerox of Southern Arizona
"Pepsi's involvement with the University and specifically the Athletics Department, enables us to support the UA financially while affiliating our products with one of the focal points of Tucson. We view this partnership as one of our most significant investments in the community.
- David Lane, President, Lane Affiliated Companies
Demographics
When you become a partner with the Wildcats, you reach some of the most affluent, loyal consumers in the region.
Recent yearly Attendance
Total: 678,000
Season Ticketholder Profile:
Male
Married
31-45
Annual household income $45,000-$75,000
Homeowner
College Degree
Season Ticketholder Breakdown:
UA Student 20%
UA Alumni 32%
Tucson Resident 80%
Arizona Resident 92%
*All demographic information is based upon University of Arizona football fans.
Print
The Athletics Department works with some of the area's top journalists, photographers and graphic designers to produce a variety of high-impact print advertising opportunitites that really catch fans' attention. Other print opportunitites include:
Point of sale displays
Direct mail inserts
Autograph and cheer cards
Newspaper advertisement tags
Game Programs
Ticket backs
Schedule cards
Schedule magnets
Schedule posters
Electronic Media
Wildcat partners benefit from the program's extensive media coverage on television, radio and the internet.
The Athletics Department's local contract with Fox Sports Net guarantees that a vast majority of football and men's basketball games will be broadcast live to a statewide audience. And through the Pac-10's league affiliation with ABC-TV and Fox Sports Net, numerous games are also broadcast on a national and regional level.
All Wildcat football and men's basketball games can be heard on a statewide radio network via flagship station 790AM, KNST. KNST also broadcasts select baseball games, while sister station KCEE carries every Arizona women's basketball game.
The official website of Arizona Athletics is www.arizonaathletics.com. This is the ultimate place to visit for the latest news on Wildcat sports. Advertising opportunities include run-of-site banners, section branding, pop-up windows, trivia contests, video clip sponsorship and screen savers.
Signage
Signage is an extremely effective way to create high-profile visibility and brand awareness. Each season over 650,000 Wildcat fans catch the Cats' games at McKale Center, Arizona Football Stadium, Frank Sancet Baseball Field and Hillenbrand Softball Stadium. Hundreds of thousands more view the games on television. Strategically placed signage guarantees the delivery of your message to fans both in-venue and in their homes. Signage opportunities include:
Arizona Stadium scoreboard (main and auxiliary)
Arizona Stadium sideline
Arizona Stadium end zone
McKale Center scoreboard
McKale Center fascia
Lute & Bobbi Olson Court floor logos
Lute & Bobbi Olson Court scorers' table scrolling signage
Lute & Bobbi Olson Court press row signage
Lute & Bobbi Olson Court basket stanchions
Lute & Bobbi Olson Court chair backs
Frank Sancet Baseball Field scoreboard
Frank Sancet Baseball Field outfield
Hillenbrand Softball Stadium outfield
Game Day Sponsorships Official game day sponsorships are a great way to make a big splash at a Wildcat home game. These packages offer a host of promotional and hospitality benefits that let the whole house know that it's your special day. Best of all, game day sponsorships are 100% turnykey so your employees and guests can enjoy the big game. Benefits can include the following:
Game tickets
Football skybox seats
Pre-game catered tailgate / reception
Temporary signage
Public address and video messages
Display / sampling area
Premium item giveaway
On-court / field promotion
Employee / customer recognition
In-game Promotions Wildcat games are more than just a game - they're entertaining events full of the electricity and pageantry that only college athletics can offer. In-game entertainment, contests and games generate enthusiasm and keep the excitement rolling when play stops. Your message becomes part of the game when you take advantage of promotional opportunities that include:
Fan interactive contests
Scoreboard video animations
On-court / field promotions
Premium item giveaways
Display / sampling areas
Consumer Promotions The Arizona Athletics marketing department specializes in developing customized consumer promotions to help our partners create awareness, drive store traffic and increase sales. Consumer promotions extend the reach of your Wildcat partnership into your locations and throughout the market. Such programs can combine in-game exposure, media and in-store presence to maximize the effectiveness of each promotion. Please remember that the right to implement consumer promotions is reserved exclusively for UA corporate and media partners. Examples of consumer promotions include:
Traffic-driving programs
Ticket sweepstakes*
Branded products / service
Coaches' endorsements
Mascot and cheerleader appearances
Officially licensed merchandise
Rights to use UA / Wildcat name and logos
*In an effort to maximize the value of our corporate partners' investment, the Athletics Department strictly enforces the use of tickets and trademarks for promotional purposes. All uses must be pre-approved by the Athletics Department and be in accordance with all royalty and fee requirements.
Community Outreach UA student-athletes, coaches and administrators are very active in the community. Your company can team up with the Athletics Department to help benefit a variety of well-deserving organizations. Arizona Athletics' events offer a highly visible stage to showcase your involvement.
Community outreach opportunities include:
Kids' Days [free admission for kids]
Jr. Wildcat Club
Reading Incentive Program
Sporting Geography Program
High School Faculty Awards
Youth Clinics
Summer Camps
VIP Hospitality Whether it's an employee appreciation tailgate party on a football Saturday or VIP courtside seats for your top client, Arizona Athletics' events provide the perfect hospitality opportunity for you to entertain and reward your most valuable employees and customers. Arizona football games are the most attended events in Tucson while Wildcat men's basketball games are the hottest ticket in the state. A corporate partnership provides a multitude of exclusive opportunities throughout the year, including:
Season tickets
Football Skybox Suites
Football tailgate parties
Men's basketball Scholarship Row seating
Team road trips [available on a limited basis]
Football Kick-off and Basketball Tip-off Luncheons
Awards Banquets
Athletics' Golf Tournaments
Contact Us
For more information regarding sponsorship opportunities with the University of Arizona Athletics Department, please contact:
The University of Arizona
Intercollegiate Athletics
Marketing and Promotions, #253
McKale Memorial Center
1 National Championship Drive
Tucson, AZ 85721-0096
E-mail requests may be sent to smackenz@u.arizona.edu
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