University of Arizona Athletics

The Arizona Athletics Marketing Department is responsible for enhancing fan experience, awareness and interest in the Arizona Athletics department and its 21 intercollegiate sports and their student-athletes and coaches through marketing and promotion plans, social media programs, advertising campaigns and other components.

The primary goals of the department are to engage external audiences to develop fans and active customers, create a memorable fan experience and elevate the brand of Arizona Athletics.

On game days, the marketing department strives to provide a memorable game atmosphere and fan experience through game promotions, pre-game and in-game activities, special entertainment and more. Additionally, they coordinate closely with the ZonaZoo, UA cheerleaders, the Pride of Arizona, Wilbur and Wilma and more.