Adam Gonzales was named Director of Digital Marketing on August 19, 2024 after working in the communications services office for over 10 years between his time as a student and full-time employee. Currently, he oversees all digital marketing and advertising for Arizona Athletics while assisting in strategic communications efforts.
Gonzales' previous position in the Arizona Athletic Department was the primary Sports Information Director for the Arizona Football team for the 2021 season. Prior to working with the Arizona football program, Gonzales was the SID for the women’s basketball team while overseeing the women’s soccer, men’s and women’s tennis, and track & field programs. His final season with Arizona women's basketball was the 2020-21 season when the Wildcats made a historic run to the National Championship game in San Antonio. In 2019, he helped the program host six WNIT games which resulted in a championship for Arizona.
He spent his five years in college as a student assistant in the Communication Services while working as the Sports Information Director for the men’s golf, women’s tennis and women’s soccer team.
A Tucson, Ariz. native, Gonzales earned a bachelor’s degree from the University of Arizona in 2016 in Communication with a minor in Sports Management. He and his wife Abriana Romero have one son, Jett.
