Casino Del Sol joins Arizona Athletics' top tier of corporate and community investors as a Pillar Partner, with category exclusivity in casino, gaming and resorts beginning next fiscal year. The naming partnership includes new exterior and interior branding, field logos, and digital platforms, along with expanded integration into national television broadcasts. 

The collaboration prioritizes the roles the U of A – as Arizona's flagship, land-grant university – and the Pascua Yaqui Tribe have in benefiting students, families, and communities across Southern Arizona. Through new programs and co-created initiatives, the partnership will deepen academic, cultural, and economic links between the university and the tribe. 

Arizona Sports Enterprises (ASE), Arizona Athletics' multimedia rights and corporate partnerships partner, conceived, negotiated, and executed the agreement. ASE led a comprehensive process including asset valuation, market testing, term modeling, brand safety reviews, and community consultation with the Pascua Yaqui Tribe to structure a long-term, values-aligned deal that advances both organizations' strategic goals. 

The agreement underscores the U of A's commitment to building meaningful collaborations that advance the Bear Down Blueprint, strengthens the university's ties with tribal nations, and is an important part of Athletics sustainable financial foundation for Arizona Athletics.  

Alongside the partnership, Arizona Athletics will pursue a multiyear facilities enhancement plan to modernize fan amenities, student-athlete spaces, and event operations across key venues. This will include evaluating premium seating, concourse upgrades, accessibility, technology, and back-of-house improvements to elevate the game-day experience and drive long-term growth. 
 

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What They Are Saying  

"For many here in Southern Arizona and around the country, Arizona Athletics offers a first glimpse of the University of Arizona. By naming one of our campus landmarks for Casino Del Sol, we are telling that audience how proud we are to partner with the Pascua Yaqui Tribe. Our land-grant mission calls us to engage with our community, and this collaboration is an innovative expression of that imperative. I'm proud of our shared purpose to expand opportunity, strengthen belonging, and build a stronger future for our region, and I look forward to what we'll accomplish together." 

  

"The Pascua Yaqui Tribe values partnerships grounded in respect and opportunity. Our collaboration with the University of Arizona reflects our shared commitment to education, cultural preservation and community strength. This agreement honors the tribe's deep roots in this region and creates pathways for prosperity that will benefit our people and Southern Arizona for generations." 

"This is the largest partnership in the history of Arizona Athletics. We are appreciative of the Pascua Yaqui Tribe and Casino Del Sol for their investment and are proud to join hands to create a platform that celebrates culture, drives impact, and showcases the very best of Southern Arizona. Together, we will inspire future generations, both on and off the field, while positioning our student-athletes and football program for sustained excellence in the pursuit of championships. We're not just changing the name of a stadium; we're changing what it means to invest in college athletics in Arizona."   

"This partnership gives us the opportunity to share our story on one of the biggest stages in college athletics. From the heart of Tucson to fans across the country, Casino Del Sol is proud to stand with the University of Arizona in celebrating community, culture, and the Wildcat spirit that unites Southern Arizona." 

"This collaboration represents more than a naming partnership. It is a commitment to strengthening the bond between the Pascua Yaqui Tribe and the University of Arizona. We are proud to work side by side to expand opportunity, advance education and build pathways that will support native nations and the broader region well into the future." 

"This partnership represents the intersection of business, community, and purpose. It's more than a naming rights agreement—it's a shared commitment to investing in Arizona's future. Together, we're elevating one the University of Arizona's most visible venues while creating new opportunities for student-athletes, fans, and local businesses alike. This collaboration reflects what Arizona Athletics stands for: excellence, innovation, and community impact at the highest level."