Richards is in his third season with the Wildcats in 2025-26 after spending the previous two seasons with the VCU men’s basketball program as the Director of Social Media and Creative, documenting and highlighting the Rams 2023 Atlantic-10 Conference regular season and tournament titles.
Among the wide range of duties Richards has with the Wildcats, he is responsible for the creative content for the program, coordinating social media efforts and producing and directing video series surrounding the program.
Prior to VCU, he was on the creative staff for the men’s basketball program at Wake Forest University from 2017-20 and did various consulting work with Team Takeover and Separation Sports from 2016-21 and had some creative and social media responsibilities with the Under Armour Association in 2019.
He also has experience with USA Basketball, serving as a content creator for three summers (2011, 2012, 2013) and was a part of 11 gold medal winning teams, including the 2012 men’s and women’s Olympic teams. His content was featured on USA Basketball’s website and social media platforms throughout the various tournaments that the teams played in around the world.
Richards was also the Director of Digital Media and a basketball coach at Spectrum Sports Academy from 2013-14 and was an associate boy’s basketball coach at North Cross School in Roanoke, Virginia under head coach Bill Hodges, who was the 1979 NCAA National Coach of the Year at Indiana State.
As a student at Appalachian State from 2009-11, he was a student manager that worked closely with the video coordinator. He earned his undergraduate degree in 2015 from Full Sail University in Sports Marketing and Media.
