PHOENIX (September 20, 2025) — Phoenix Raceway, Arizona Athletics, Arizona Sports Enterprises, and Arizona Football are uniting to highlight the university's football Living the Redline philosophy in a first-of-its-kind collaboration that connects college football and NASCAR across the track, campus, and race weekend. The collaboration brings unique opportunities for fans to engage, strengthens cross-state connections, and celebrates the pride of the Arizona community.
 
The Redline collaboration will feature multiple levels of fan and community engagement, from national and regional media outreach to coordinated social media campaigns and on-campus activations. Fans will experience the collaboration through game-day elements at Arizona Stadium, interactive displays on campus, and activations at Phoenix Raceway. The collaboration also includes cross-platform storytelling, unique digital content, and shared branding that connect the excitement of college football with the speed of NASCAR. Together, Phoenix Raceway and Arizona Athletics are building a robust and holistic fan experience that celebrates Arizona pride across the state.
 
"This collaboration with Phoenix Raceway gives Arizona Athletics a dynamic platform to extend our reach across the state," said R. Ken Coit, Director of Athletics, Desireé Reed-Francois. "We appreciate the chance to connect with fans and future Wildcats, engage new communities, share the Wildcat story in innovative ways, and look forward to carrying on the momentum we build together." 
 
The promotion began today at Phoenix Raceway, where Arizona Football Head Coach Brent Brennan will be cheered on by Wilbur the Wildcat as he gets behind the wheel to rev the redline in a real NASCAR race car during the NASCAR Racing Experience. The NASCAR Racing Experience allows participants to ride in a NASCAR race car following professional training and instruction.
 
"Phoenix Raceway is proud to collaborate with the outstanding leadership at the University of Arizona, and another beloved brand in Arizona, the Wildcats," Phoenix Raceway President Latasha Causey said. "Our team continues to create new ways for motorsports fans to experience the excitement of NASCAR while showcasing the pride and energy of Arizona sports."
 
The Redline collaboration continues on October 11 when the Wildcats host their marquee home game at Arizona Stadium against BYU. Activations include:

• A Phoenix Raceway pace car with Redline decals leading the Wildcats' team bus and game-day entrance.
• An official NASCAR show car display for fans outside the stadium.
• Interactive fan engagement and social promotions using #Redline. #LivingtheRedline
• In-game entertainment with Phoenix Raceway President Latasha Causey serving as guest coach for the coin toss.

 
For Brennan and the Wildcats, the Redline philosophy reflects three core principles: Effort means going 100 mph, 100 percent of the time. Execution is about 'proving it' by doing all things right with discipline and precision. Accountability is about owning mistakes, learning from them, and making the team stronger.
 
"Being part of the NASCAR Experience and then bringing that energy into Arizona Stadium is unforgettable," Brennan said. "It's the kind of collaboration between iconic sports brands that gives our players, fans, and community something special to rally around, and I am grateful to the hard work of our staff, administration, the team at the Raceway, and Anachel for making it happen."
 
The collaboration will culminate during NASCAR Championship Weekend, Oct. 31 to Nov. 2, at Phoenix Raceway, highlighting the celebration of two iconic Arizona institutions from the campus to the track.
 
To get 2025 Arizona Football single game tickets, visit HERE. Learn more about Phoenix Raceway events and tickets HERE.